The European Parliament and EU member states have jointly introduced new regulations aimed at addressing the issues of fast fashion and reducing waste. One significant measure includes a ban on the destruction of unsold clothing, marking a decisive step in combating the negative environmental impact of the fashion industry.

Proposed by the European Commission last year, these regulations impose stricter limits on the production of goods, ensuring they are designed to last longer and are easier to recycle and repair. The law is set to take effect two years after its passage, specifically prohibiting the destruction of unsold shoes and textiles. Notably, smaller businesses are entirely exempt from this ban, while medium-sized businesses will have a six-year grace period.

The European Commission, as the executive branch of the EU, will have the authority to extend this prohibition beyond apparel and shoes to include other unsold goods. The overarching goal is to move away from the environmentally harmful 'take, make, dispose' model, as emphasized by MEP Alessandra Moretti, a driving force behind this legislation.

Furthermore, the regulations will establish specific durability standards for essential consumer items, prioritizing "highly impactful products" such as furniture, beds, apparel, and electronics. To aid consumers in making informed decisions, products will be required to have a "digital product passport," typically in the form of a QR code.

In an effort to hold large enterprises accountable, the EU introduces a reporting requirement. Large companies will need to annually disclose the quantity of production they have discarded and provide reasons for such actions. The intention is to create incentives for these businesses to adopt more sustainable practices and reduce waste.