Vision support services, a global textile brand has launched Ecopure, which is a new brand of sustainable textiles. Ecopure offers innovative and ecological products, helping textile services and the laundry industry meet their sustainable goals.

The products offered by the company cover everything required to produce a complete and eco-friendly guest room, ranging from duvets to pillows, to flatbed linen, towels, bathrobes and slippers.

The biggest trend set in the hospitality industry for 2020 is the eco-conscious guest demanding sustainable practices. The current outbreak on climatic changes has made hotel guests aware of environmental responsibility. A research publication has estimated over 60% of travellers who are loyal to a hotel brand state that the brand’s corporate responsibility is a key factor in their loyalty.

The world is now seriously looking into the negative impacts caused and is urging a shift in practices. his clear eco-movement is now touching all industry sectors.

The brand has ensured social responsibility and sustainability to be kept at the heart of the company. To better serve its customer base, their sourcing team has opted to fin the most innovative and ecological textiles possible. On testing various materials and designing various prototypes, a unique collection of products has been curated to form Ecopure’s collection. As technology evolves the brand pledges to have a cleaner footprint.

The brand has converted bottles into recycled polyester for its products and reduce waste ending up in landfills and oceans. Filled products are sourced from GRS certified mills. The collection also features Products made from 100% cotton and carry GOTS (Global Organic Textile Standard). The production process bypasses the normal and often harsh chemical processes applied to textiles, saving on water, energy and is kinder to the planet. 

The product range offered is lightweight and super absorbent textiles that allow easy care, quick laundering and large savings on water and energy.