CEO of Lululemon, Calvin McDonald, has been addressed by around 129 Eco Athletes supported by Action Speaks Louder to incorporate 100% renewable energy, particularly wind and solar, within its supply chain by 2030.

In a letter, the issue of fossil fuel manufacturing was raised. The company is required to work on the issue of eliminating fossil fuel manufacturing processes and focus only on reducing greenhouse gas emissions.

Non-profit organizations and Eco Athletes believe that climate change is dangerous for the future of sports and recreation. This makes it essential for active and sportswear brands to decarbonise their supply chain. Consumers are now aware about the pollution and climate change which is driving brands to become more environmentally conscious and initiate bold steps towards reducing carbon emissions while promoting clean energy.

“We hope that Calvin McDonald listens to these passionate climate advocates. They represent a growing chorus of athletes who want the brand to align its values of sustainability, wellness and community with its environmental practices hidden within the supply chain. Lululemon has the opportunity now to be a leader in pushing for a green transition across the fashion industry,” commented Ruth MacGilp, Fashion campaign manager at Action Speaks Louder.