Eastman new fiber uses CRT regenerated plastic

Eastman has introduced its Naia Renew cellulosic staple fiber in the women’s casualwear and loungewear industry in response to the demand for fashionable, sustainable clothes. Naia Renew staple fiber is made up of 60% wood pulp and 40% recycled waste plastics, and it can be mass-produced to bring sustainability to the fashion industry without sacrificing style.

Naia Renew staple fiber, according to the company, has inherent softness, is quick-drying, and reduces garment pilling. It blends well with other eco-friendly products like lyocell, modal, and recycled polyester to create sustainable fabrics and garments that are perfect for daily comfort wear, whether it’s a busy day on the go or a relaxing night on the sofa. T-shirts, comfy pants, jumpsuits, and dresses will all be manufactured from the fiber.

Eastman’s global segment market manager for fashion, Carolina Sister Cohn said the need for sustainable and soft, cocooning apparel is greater than ever, as more shoppers embrace all-day comfort and style. Today’s green shoppers aren’t ready to sacrifice style nor on quality or durability in the name of sustainability. Naia Renew staple fiber provides long-lasting comfort every day, everywhere.

Naia Renew staple fiber is fully circular and is produced in a closed-loop with a low carbon footprint where solvents are safely recycled back into the system for reuse.

The fiber is made from wood pulp sourced from certified forests, and the recycled plastics feedstock is made using Eastman’s proprietary carbon renewal technology (CRT). CRT is an integrated molecular recycling technology that converts waste plastics, such as post-consumer carpet fiber and plastic packaging materials, into simple molecular building blocks for the creation of new items, such as fibers — a completely circular approach that creates value from waste.

Recent Posts

Uncaged Innovations partners to launch leather alternative

Biomaterial company, Uncaged Innovations, has collaborated with ten independent fashion brands to launch Elevate, a new eco-friendly luxury leather alternative.

21 hours ago

Rudolf enhances digital pigment printing

Rudolf introduced the Digital Pigment Printing Toolbox, a package of pre-treatment products to improve the quality and sustainability of pigment…

21 hours ago

Aquafil Group unveils sustainable yarns

Aquafil Group, the innovator behind ECONYL regenerated nylon, has launched the ECONYL Bespoke Collection that mimic the aesthetics of natural…

22 hours ago

GTT and Golden Long John pioneer sustainable textile processes

Green Theme Technologies (GTT), has partnered with Golden Long John to advance environmentally conscious fabric dyeing and finishing processes.

2 days ago

KOLAB Collection launches NFC-tagged clothing line

KOLAB Collection, a leader in sustainable fashion, has revolutionized the industry by launching NFC-tagged clothing line as part of its…

2 days ago

Advance Denim, Lenzing, and Asahi Kasei launch sustainable stretch denim

Advance Denim, Lenzing’s, and Asahi Kasei have teamed up to launch the LoopTy Collection, a series that combines functionality, style,…

2 days ago