Eastman has introduced its Naia Renew cellulosic staple fiber in the women's casualwear and loungewear industry in response to the demand for fashionable, sustainable clothes. Naia Renew staple fiber is made up of 60% wood pulp and 40% recycled waste plastics, and it can be mass-produced to bring sustainability to the fashion industry without sacrificing style.

Naia Renew staple fiber, according to the company, has inherent softness, is quick-drying, and reduces garment pilling. It blends well with other eco-friendly products like lyocell, modal, and recycled polyester to create sustainable fabrics and garments that are perfect for daily comfort wear, whether it's a busy day on the go or a relaxing night on the sofa. T-shirts, comfy pants, jumpsuits, and dresses will all be manufactured from the fiber.

Eastman’s global segment market manager for fashion, Carolina Sister Cohn said the need for sustainable and soft, cocooning apparel is greater than ever, as more shoppers embrace all-day comfort and style. Today's green shoppers aren't ready to sacrifice style nor on quality or durability in the name of sustainability. Naia Renew staple fiber provides long-lasting comfort every day, everywhere.

Naia Renew staple fiber is fully circular and is produced in a closed-loop with a low carbon footprint where solvents are safely recycled back into the system for reuse.

The fiber is made from wood pulp sourced from certified forests, and the recycled plastics feedstock is made using Eastman's proprietary carbon renewal technology (CRT). CRT is an integrated molecular recycling technology that converts waste plastics, such as post-consumer carpet fiber and plastic packaging materials, into simple molecular building blocks for the creation of new items, such as fibers — a completely circular approach that creates value from waste.