Dubai-based online fashion and lifestyle retailer, Global Apparel Group (GFG), has declared that it has achieved carbon neutrality in its operations and outbound deliveries.

The company said it claimed this by offsetting the emissions it generates by purchasing carbon credits from certified renewable energy projects in India, China, and Brazil, where its operations and own-brand suppliers are situated.

The firm, which operates e-commerce platforms Dafiti, The Iconic, Zalora, and Lamoda, also said that all of its nine fulfillment centers in Australia, Latin America, the CIS, Southeast Asia, and New Zealand now utilize 100 percent green energy.

It accomplished this by switching to a renewable power source in Australia and New Zealand, as well as obtaining Renewable Energy Certificates (RECs) for its fulfillment centers in Latin America, the CIS, and Southeast Asia.

It also acknowledged that RECs are a temporary solution and that it will continue to explore alternatives such as on-site solar panel installations at its fulfillment centers.

It follows on the heels of the company's release of its 2020 Climate Report and long-term carbon reduction strategy.

Jaana Quaintance-James, GFG's chief sustainability officer, said that the business recognizes that there is much work ahead in reducing its carbon footprint and that formalizing its carbon mitigation policy is a crucial step to help its transformation.

She added as a global society, they have reached an inflection moment when the urgency for a low-carbon economy is undeniable. While the purchase of offsets and renewable energy certificates will not detract from their actual reduction efforts, they do represent a significant step forward for GFG.