UK footwear brand, Dr Martens to launch its new Made In England Deadstock collection- a new collection of footwear made from surplus materials, respecting the importance of all materials and giving “each wearer a unique pair”.
Companies Made in England collection’s Deadstock bundle blends several leather kinds from a variety of seasonal stock and tanneries. The Northamptonshire plant of Dr Martens employs the handiwork and leather specialists’ skills to combine excess stock and yet create boots and shoes of the “best quality.”
The company gets the most usage and produces the least waste by employing leathers from various sources and regions of cowhide. The Deadstock pack exhibits its patchwork look and gives each boot and shoe a unique finish through pronounced stitching, color variety, unfinished edges, and mismatched, hand-punched eyelets.
The line serves as an evolution of Dr. Martens’ work with Stockholm upcycling experts Our Legacy for the year 2022 and is a tribute to what can be done with materials that would otherwise be wasted.
The Deadstock bundle will remain available until AW23 and beyond, according to Dr. Martens, establishing a staple collection.
The 8-eye 1460 boot is updated with a variety of leathers from renowned tanneries, including Wax Commander, Classic Oiled Shoulder, and Desert Oasis suede, each of which serves a distinct function. The boot has a classic Dr Martens sole and is identified by its recognizable yellow welt stitch and heel loop.
The 3-eye 1461 shoe is a common item in many subcultures, and the Deadstock method reimagines it as a high-end and distinctive pair of shoes. The shoe combines soft Desert Oasis Suede, traditional Split Suede, and contrast base Quillon leather. With a color scheme of black and indigo and contrast white stitching, the 1461 draws attention to its distinctive design and varied materials.
The commercial shoot included the collaboration of designer and furniture maker Lewis Kemmennoe and weaver Rosa Martin Rodriguez to deepen DM’s concept of reuse and rework in the collection. They made the plinths and other sculptural components that are featured in the campaign out of leftover wood and leather. The actual advertising was captured on an expired 35mm film.
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