Italian luxury group, Dolce & Gabbana, has stated that it will discontinue the use of animal fur in all of its collections beginning this year in favor of eco-friendly artificial fur. The luxury fashion label will now create eco-fur clothes and accessories out of a sustainable faux fur alternative produced from recycled and recyclable materials.

The Humane Society supports the new policy, which follows the criteria of the Fur Free Alliance.

Dolce & Gabbana joins a growing worldwide list of brands that have committed to excluding genuine fur from their collections, including Armani, Gucci, Prada, Yoox Net-a-Porter, and, most recently, Moncler, which has banned real fur from their collections beginning with AW23.

Fedele Usai, Group Communication & Marketing Officer at Dolce & Gabbana, said that Dolce & Gabbana is moving towards a more sustainable future that cannot consider the usage of animal fur. The fashion industry as a whole has a huge social responsibility role that must be pushed and encouraged. They will incorporate novel materials into their collections and establish ecologically friendly production procedures, all while preserving the jobs of artisans.

Claire Bass, Executive Director of Humane Society International and UK, said that this fur-free declaration from Dolce & Gabbana marks another monumental milestone in the fall of the cruel fur trade, coming only a few weeks after Italy decided to outlaw fur farming.

Bass added that they celebrate Dolce & Gabbana's decision and applaud the company's commitment to protecting craftsmen's employment and skills through the use of innovative fur-free fabrics. It is past time for the UK government to listen to the views of the British people and consign fur cruelty to history by enacting legislation prohibiting the import and sale of actual animal fur as soon as possible.