Designer Gaurang Shah feels weavers have to adapt to changes to survive

Designer Gaurang Shah the LFW winter-festive 2015, showcased his collection titled “Samyukta” inspired by the love story between Prithviraj Chauhan and the strong willed queen Samyukta and an interesting historical textile story.

Shah before his show on the Indian Handloom and Textiles Day at the Lakme Fashion Week (LFW) said that weavers have to adapt to the change and those who are changing are surviving. He feels that weavers have enough work as against the common perception that they are dying because of less work. However, the weavers need a right direction and have to adapt to change.

The designer’s 44-piece elaborate collection of bridal wear put a strong stamp on Banaras weaves. To the pulsating beat of Razab Ali Group’s live band and the energetic dance by the two artistes, Akilesh and Apoorva, on the stage, the bridal collection was unveiled to a wildly applauding audience.

The designer revived Kanjeevaram, Khadi, Uppada, Paithani, Banarsi, Patan Patola, Kota Dhakai and added traditional embroidery like zardozi, gotta, doria, Marodi, aari and chikankari. Proving his love for the colour red in various hues and shades, Shah showcased designs that had anarkalis, lehengas and ghagras teamed with kurtis or cholis.

For the four groom entries, there were stylish jamas, choghas, sadris, achkans, dhotis and anghrakhis.

When a bride and groom dream of recreating history on the most important day of their lives, Shah’s “Samyukta” collection will turn it into a reality.

Shah said that he has worked with more than 600 weavers for last few years and have done everything. The Banaras weavers now not only can do Banaras weaving and are involved in many other things so weavers are ready to change.

Recent Posts

Avantium unveils breakthrough for recycling polycotton blends

Avantium has made a major breakthrough in textile recycling, developing a unique method to separate and reuse both cotton and…

22 hours ago

Ventile, Northern Playground unveil versetile Anorak

Ventile has teamed up with Norwegian brand Northern Playground to introduce a new lightweight anorak designed for both outdoor adventures…

22 hours ago

Faherty, Alternew to enhance retail experience

Faherty Brand has announced a new collaboration with Alternew to improve the shopping experience by offering convenient alteration services to…

22 hours ago

GFA and PDS Ventures launch Trailblazer Program

GFA and PDS Ventures are searching for early-stage innovators with sustainable solutions that can transform the fashion and textile supply…

2 days ago

Ambercycle and Benma to scale circular textile solutions

Ambercycle has partnered with Benma, a Chinese sustainability solutions provider, to accelerate circularity in textiles through the production of cycora…

2 days ago

Dutch delegation, Bangladesh partner to strengthen supply chain

A trade delegation from the Netherlands will visit Bangladesh from February 10th to 13th, 2025, as part of the Netherlands…

2 days ago