Danish Mission in Islamabad Deputy Head Jakob Rogild Jakobsen addressing the Pakistan Textile Exporters Association (PTEA) in Faisalabad on Tuesday said that Pakistan was a huge market, which offered excellent opportunities to Danish businessmen in various sectors, particularly the textile sector.

The two countries has been enjoying historical friendship and traditional cooperation in many fields for the last many years but more efforts were needed to further strengthen the ties by holding business-to-business meetings and exchange of trade delegations.

Though the trade volume between Pakistan and Denmark is improving, it is not depicting the real potential and could be improved further as there are huge investment opportunities in Pakistan.

Pakistan has great untapped potential, which could be well utilized by cementing relationship between the business communities of the two countries.

Speaking on the occasion, PTEA chairman Ajmal Farooq termed Denmark an important trading partner in the European Union. Both countries were the potential economies but the bilateral trade between them was negligible, which must be enhanced.

He stressed the need for frequent exchange of trade delegations, B2B interactions and establishment of display centres in both countries to further strengthen the trade ties.

He appreciated the Danish government’s support to Pakistan in securing GSP Plus status and hoped for similar type of assistance and cooperation from it in future as well.

He said that it is the right time to redesign the existing trade strategies to have a wider and pragmatic cooperation in trade and investment. They want to build a new relationship focused on common business interests.

As there were many significant opportunities for Pakistani and Danish businesses to create long lasting and highly valuable commercial partnerships. Pakistani textile exporters had been traditionally concentrating on European and American markets in the past and had built good reputation in home textiles.