Vertically-integrated denim manufacturer Crescent Bahümán (CBL), headquartered in Lahore, Pakistan, introduced Blue Infinity, a technology that allows for an infinite range of blue colors without the use of indigo.

Blue Infinity provides a low-impact solution for warp dyeing on all product categories, from mass retail to boutique luxury styles, to the worldwide denim industry. It will enable the creation of new colors, ranging from vivid blues to greener and greyer hues, as well as new appearances and effects.

The Blue Infinity concept is based on a patented dyeing technology that decreases environmental stress by reducing the amount of resources used and the amount of waste generated. Gains have been made in a variety of environmental impact categories, including water, energy, and chemicals.

Garment washdowns can be performed mechanically with smart chemicals or with energy-based technologies like lasers, or a combination of the two, according to the company, and the environmental benefits continue throughout the washing process.

Blue Infinity meets RSL requirements from major brands and retailers, and all chemicals used in the process are GOTS 6.0 approved.

Zaki Saleemi, Crescent Bahümán vice president of strategy, said that the potential of this technology is immense because it provides an endless number of colors of blue while minimizing environmental stress. In comparison to standard production procedures, CBL has had to conceptualize, work, and execute this technology in a completely unorthodox manner.

The Blue Infinity line by Crescent Bahümán will be unveiled during the Kingpins Show at SugarCity in Amsterdam on April 20-21.