Cotton USA is all set to showcase innovation in technology and cotton at Heimtextil a global trade fair for home and contract textile. Cotton USA will be showcasing five new innovative home textile technologies that could help drive sales growth and it will highlight US cotton’s sustainability, quality, transparency and premium value, as well as the findings of current market and consumer studies and its ongoing sourcing programmes.

These technologies will be featured in towel, bed linen, pillowcase and bathrobe pieces made with U.S. cotton. The benefits that these technologies can offer provide global retailers and consumers with the innovations they’ve been seeking in home goods.

CCI executive director Bruce Atherley said that innovation is one reason that Cotton USA has become the cotton the world trusts. At Heimtextil, their groundbreaking What's New In Cotton section will showcase innovative technologies that will inspire brands with new ideas for cotton and cotton blended fabrics. The objective is to inspire everyone in the textile business to think about the many opportunities in US cotton.

At Cotton USA, they are dedicated to providing the entire supply chain with networking opportunities, ongoing education, and the latest research and technological innovations. It’s a part of the premium value they are proud to offer to the entire industry, Atherley added.

The enormous collection of furnishing and upholstery fabrics at Heimtextil 2018 will range0 from suppliers of the highest quality goods to suppliers of functional textile solutions in this segment and also manufacturers of high-volume goods.

At the booth of Cotton USA in Hall 8.0 / Stand D 63 at Heimtextil, attendees will learn about its collaboration with leading brands and retailers around the world, as well as how to license the Cotton USA mark, which quantitative consumer research proves is of high value to consumers and can drive both preference and higher prices.

Heimtextil, the four-day international exhibition will kick off in the upcoming season from January 9, 2018 in Frankfurt, Germany.