Copenhagen Fashion Week has gone ‘phygital’, part physical part digital, this time due to Covid 19 restrictions in Denmark. Despite the restrictions, one thing hasn’t changed is the urgency for fashion brands to come with sustainable ideas and action plans for the existing climate crisis.
Cecilia Thorsmark, CEO of CFW, stresses the fact that now many brands have realized during the pandemic that there is an urgent need to bring sustainability in-frame and without it, our system is distorted. She says as a need of the hour, our objectives for fashion week are highly encouraged and there is a need for brands to not only use fashion weeks for showcasing collections but also to showcase sustainable designs and circular models. The 3-years sustainability action plan has already been launched in 2020 January by CFW, which has a weighted point system, which will show the brands’ green efforts. It will be going ahead in setting a more ambitious target for 2023 and will be releasing soon its baseline scores.
Rikke Baumgarten and Helle Hestehave, founders of Baum und Pferdgarten say CFW can play a vital role in setting a global agenda. They have made commitments for 2024. The CFW 2023 action plan includes 17 minimum requirements that brands will have to meet such as having at least 50% certified, organic, upcycled or recycled textiles in all collections, only sustainable packaging and many more. Thorsmark keenly believes that fashion weeks can bring global impact and other fashion weeks should also use such platforms to bring awareness.
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