Co-optex, the Tamil Nadu Handloom Weavers’ Cooperative after experimenting with organic shirts has introduced linen shirts for men marketed under the brand name LICO — standing for Linens by Co-optex. The shirts are available in two ranges, linen by linen and linen by cotton.
The yarn for the shirts is being procured from marketing agencies in the domestic linen yarn segment, said its managing director T.N. Venkatesh.
In Coimbatore where it was introduced a fortnight ago, the shirts have disappeared off the shelves. The second consignment arrived a few days ago and more are expected to arrive for the festival season.
The full linen variety of shirts with a range of six colours is available in four sizes and priced between Rs. 1,200 and Rs. 1,400 and the cotton mix variety, in 10 colours, priced between Rs. 800 and Rs. 1,000. The shirts are available in all Co-optex showroom across the country.
R. Natarajan, manager of one of the Co-optex outlets in Coimbatore, said that the decision to go linen seems to have paid off. The first set of shirts came a fortnight ago and was sold immediately.
Co-optex is looking at sales revenue of Rs. 150 crore this festival season.
VIP Clothing has entered a new market segment with the launch of branded handkerchiefs while also expanding its presence within…
Cotecna has officially opened its new Softlines Testing Laboratory in Tirupur. The inauguration was led by Amit Chopra, along with…
Loop Industries has raised €10 mn through a convertible preferred security agreement with Reed Societe Generale Group, an entity under…
OJAS has partnered with Maharishi for a capsule collection in military-inspired aesthetics featuring Maharishi’s Original Snopants, sweatshirt, and a tote…
Red Run has announced its foray into menswear with menswear collection, titled ‘Drop 1,’ featuring 10 essential pieces designed for…
INEOS Styrolution, a global leader in styrenics, has successfully completed its first project involving mechanically recycled polystyrene in yoghurt cups.