UK-based clothes care and repair services start-up, The Seam, has raised a £250,000 (US$334,000) pre-seed round, with Jenson Funding Partners as the lead investor. The funding will help the company speed up its product development, scale-up its personnel, and expand into new markets.

The Seam, founded by Layla Sargent, is a platform that connects consumers with tailors with the goal of decreasing fast fashion waste by repairing or altering clothes.

Layla was inspired by her grandma, a professional seamstress, who used to patch her clothes when she was a child. Other individuals, she realized, had a different connection with fashion, throwing out old clothing rather than fixing or reconstructing them. The Seam was founded on the basis of this motivation.

The Seam is led by Layla, who has a lifetime of tailoring experience and is backed by an experienced staff, including Bonnie Carr, who previously worked at Taskrabbit as the UK operations and community manager.

Jenson is a suitable fund to assist The Seam's growth because of its established presence in the early-stage VC market and track record of investing in diverse startups, helping firms with minority and female-led teams across the UK.

Layla Sargent, Founder and CEO of The Seam, said that it's more critical than ever to transform consumers' relationships with the items they own. Fast fashion's environmental impact hasn't gone ignored, and major firms are under pressure to provide a more sustainable alternative to the industry.

Sargent added that The Seam not only lets users form a stronger bond with their garments, but it also allows them to lessen their influence on fashion waste by maintaining their wardrobe — fixing rather than tossing the pieces they own. This round of funding will enable The Seam to expand and provide its services to an even larger number of customers across the United Kingdom.

Jeffrey Faustin, CIO of Jenson Funding Partners said that they’re always on the lookout for creative firms led by enthusiastic and driven founders like Layla Layla has come up with a unique market concept that combines traditional changes with digital technology while also emphasizing the necessity of sustainability and waste reduction. They're excited to see how The Seam develops in the future.