Outdoor apparel brand Canada Goose, has launched a new campaign to promote its purpose platform, HUMANATURE, which aims to "keep the earth cold and the people on it." 

Canada Goose has enlisted the next generation of changemakers to interview its experts on crucial subjects including climate change, sustainable fashion, and corporate responsibility. Canada Goose practices transparency, commitment to sustainability, and social responsibility.

A collection of brief videos that are shared on the brand's internet and social media channels tell each of these stories.

Dani Reiss, Chairman & CEO of Canada Goose, said that the role of business has evolved - in today's world, driving significant change is just as vital as the bottom line. They are unwavering in their dedication to enhancing their local communities, defending the environment, and securing the future of future generations. With HUMANATURE, they are bringing warmth to an even deeper societal level. Since 1957, people have trusted them to keep them warm and protect them from the elements.

For the first installment of the series, Canada Goose enlists Hilde Flun Strm, Sunniva Sorby, and Alysa McCall from "Hearts in the Ice" and Polar Bears International to talk with Generation Alpha about how important their work is to maintaining the planet's cold. They examine the issues we should keep asking ourselves as well as how people may make meaningful change now.

The interview highlights its effort in assisting its partner's missions to motivate individuals to care about the Arctic and better comprehend the connection between climate change and the threats to polar bears and humans, in addition to providing significant updates on the status of our world today.

The advertising campaign highlights the company's HUMMANNATURE line, which includes a number of outerwear items that have earned the Responsible Down Standard certification (RDS).