Prince Charles’ initiative to help sheep farmers has created a renaissance for the wool industry which is traditional textile that once made the country great. The Wool Project announced by Prince Charles has helped revitalize the industry by promoting wool as a sustainable material.

When the Prince of Wales conceived his Campaign for Wool crusade five years, bringing together all sectors of the industry, farmers were being paid less for a fleece than it cost to shear. Today wool prices have tripled.

In promoting the Wool Project, Prince Charles encouraged people to think twice about, "the seemingly trivial decision about whether to buy a wool carpet or its man-made alternative, or the decision to buy a wool coat as opposed to a polyester jacket."

High street sales of everything from woollen casuals to bespoke suits and home furnishings are soaring and the price of the natural fibre has tripled on the international market.

The people of Britain now spend £3 billion a year on wool products and mill sales have soared 70 per cent from £180 million to £300 million last year since Charles launched his historic campaign.

Exports are also booming and the desire to wear British-made clothing has become the height of fashion in the Far East where worsted and tweed materials are seen as a status symbol.

The campaign celebrates the start of Wool Week today/Sunday, on this occasion Prince Charles said that the passion he holds for one of the natural world’s great resources wool had helped bring the wool industry back from the brink.