CaaStle, the premier rental technology platform, has announced the introduction of BORROW on Dress The Population's e-commerce website, allowing consumers to shop the brand's iconic formal wear collections. The BORROW function, powered by CaaStle, allows consumers to rent pieces straight from www.dressthepopulation.com, making finding the right outfit for any occasion quicker and more inexpensive.

Customers can rent items from Dress The Population's evening and bridal collections for a fraction of the retail price for a 10-day rental period, with the option to purchase at a discount at any time. Customers can opt to return their products with shipping and eco-friendly dry cleaning included at the end of their prepaid rental time, or extend their rental duration for a daily charge. Customers will possess the item without any penalty if daily costs are equal to the discounted purchase price.

Adam Schoenbaum, CEO of Dress The Population, said that Dress the Population is ecstatic to announce the introduction of 'Borrow,' which allows customers to rent gowns from a limited, chosen collection on their website. They feel the 'Borrow' option will provide additional flexibility to their loyal returning customers while also extending access to their aspirational clients.

Dress the Population designs sophisticated garments with attractive designs, high-quality fabrics, and expert craftsmanship. Rather than buying gowns for special occasions that will only be worn once, Dress the Population's Borrow service makes it more inexpensive to choose the right outfit for a particular occasion while also giving you the freedom to wear something different every time.

Jessica Dvorett, CaaStle's SVP Head of Growth, said that by collaborating with Dress The Population, they're making the right dress for every special occasion available and affordable without the shame of wearing it only once. Now that more women are attending in-person festivities again, it's the ideal moment to provide Dress The Population clients with the most rental flexibility possible.

On dressthepopulation.com, the BORROW button is now accessible. Customers may choose a style they want in their size, and a BORROW button will display if it is available. As styles are returned, availability will vary.

The rental business will be run by CaaStle, the leading B2B rental technology platform that powers garment rental for companies including Vince, Rebecca Minkoff, L.K. Bennett, Banana Republic, and Express, among others.