HanesBrands has introduced its popular C9 Champion performance athleticwear exclusively with Amazon Fashion worldwide as part of a multiyear agreement. C9 Champion, the value-priced product line of iconic Champion athleticwear, has more than 100 styles of its most popular men’s, women’s and children’s activewear, innerwear and accessories available on Amazon’s online store.
Apparel products include performance activewear and workout wear, including leggings, jackets, T-shirts and shorts, and underwear, socks and sports bras. Other products and accessories include gloves, hats and caps, bags, shoes, and fitness equipment.
“We are delighted to launch the C9 Champion line with Amazon Fashion to provide consumers with a new channel to access the brand,” said HanesBrands Chief Executive Officer Gerald W. Evans Jr.
“C9 Champion had strong consumer equity and a loyal following for the past 15 years. Consumers love the product line’s quality, selection, value and accessible style. The program is launching with a focus on top styles, but based on past popularity, we expect it to expand over time. We are excited that in addition to being available to U.S.-based fans the C9 Champion product line will be sold globally for the first time.”
The C9 Champion product line will complement the existing mainline Champion authentic sport-inspired apparel available in the Amazon Fashion store with both Champion and C9 Champion having branded storefronts.
Source: Knitting Industry
Dow has launched its first bio-circular product for the flooring industry, enhancing its Polyolefin Elastomers portfolio to be used in…
Patagonia has taken a significant step in its environmental efforts by joining Pack4Good by Canopy, dedicated to protecting forests, species,…
Mimaki Europe, a leader in 3D printing technology, has introduced four new printing solutions for sign graphic, industrial, and textile…
Italian denim brand Dondup has teamed up with Swiss material verification firm Bluesign as part of its global Denim Initiative,…
Applied DNA Sciences, Inc. has secured a subcontract from LRQA to conduct a pilot isotopic testing program for cotton traceability…
Sunrise Group Co., a global leader in textile manufacturing, is incorporating Pilbloc™ fibre from Thai Acrylic Fibre Co., Ltd. into…