Bombay Dyeing’s makeover with investment and expansion plan

Bombay Dyeing, one of the oldest textile businesses in India controlled by the Nusli Wadia family, is slowly putting in place the building blocks to revive its flagship textile business with investment and expansion plan.

The company plans to invest over Rs 100 crore in the brand, double its multi-brand outlets to 10,000, more than double its franchise stores to 500 and commence three to four new products every year, brokerage Dynamic Levels said in a note on Saturday.

The road to the reinvention started more than a decade ago, when the company decided to exit textile manufacturing. Competition from cheap imports from China and the unorganised sector had rendered its factories unviable. The company also dabbled in apparel, before exiting the segment.

Bombay Dyeing aims to do now is to rev-up the loss making flagship textile business by investing in the brand, expanding store network, growing product portfolio and tying up with international designers. Manufacturing will be outsourced.

This will help the segment more than triple its revenue to Rs 1,000 crore by the financial year 2020 from Rs 305 crore last year.

Recent Posts

University of Copenhagen develops nanofibre patch for psoriasis treatment

Researchers have created an innovative nanofibre patch that aims to simplify and improve the treatment of psoriasis, a common skin…

13 hours ago

Clothing 2.0, The Marena Group to revolutionize medical garments

Clothing 2.0 has teamed up with The Marena Group LLC, a leader in medical-grade compression garments to transform the recovery…

13 hours ago

Polartec expands eco-friendly weather protection fabrics

Polartec has enhanced its Power Shield range, as it continues to replace petroleum-based materials with renewable alternatives while improving fabric…

13 hours ago

Uncaged Innovations partners to launch leather alternative

Biomaterial company, Uncaged Innovations, has collaborated with ten independent fashion brands to launch Elevate, a new eco-friendly luxury leather alternative.

2 days ago

Rudolf enhances digital pigment printing

Rudolf introduced the Digital Pigment Printing Toolbox, a package of pre-treatment products to improve the quality and sustainability of pigment…

2 days ago

Aquafil Group unveils sustainable yarns

Aquafil Group, the innovator behind ECONYL regenerated nylon, has launched the ECONYL Bespoke Collection that mimic the aesthetics of natural…

2 days ago