The Great Britain and Northern Ireland Campaign and the British Fashion Council collaborated to stage the Great Fashion for Climate Action showcase at COP26 on November 9.

A number of designers were showcased, including those from Burberry, Phoebe English, and Stella McCartney, as part of a display of UK ingenuity. The many designers used their products to urge climate action, with the goal of demonstrating the UK's commitment to climate change through fashion innovation.

Great is the United Kingdom's primary international marketing campaign, encouraging people all around the world to "see things differently." Prime Minister Boris Johnson said that the Great campaign displays the finest of the UK's inventiveness and ingenuity around the world, it was"great to see these British fashion firms innovating and driving the industry towards a greener future.

The Kelvingrove Art Gallery and Museum hosted the display, which was led by British Fashion Council CEO Caroline Rush.

Model and sustainability campaigner Arizona Muse, who spoke at the exhibition and wore Mother of Pearl clothes, discussed the many brands' strides ahead in sustainability. In 2018, the brand debuted No Frills, its first sustainable line, and began using organic cotton, wool, and Tencel in the bulk of its collections.

Priya Ahluwalia has upcycled deadstock and secondhand clothing. Stella McCartney has been working on developing a new plant-based material that is grown from the vegetative part of a fungus, and Stella McCartney has been working on developing a new plant-based material that is grown from the vegetative part of a fungus.

Since 2019, Mulberry's UK Somerset factories, which create 50% of the brand's products, have been carbon neutral. Mulberry has also pledged to reduce greenhouse gas emissions to zero by 2035.

Burberry has pledged to become net-zero by 2040, and Phoebe English has devised a less extractive fashion approach based only on non-virgin resources, as well as lowering fiber miles by producing in London.

Phoebe English, said that they’re delighted to have the opportunity to present their work and methods at the COP26 meeting. The fashion industry has a big chance to contribute to more sustainable and less extractive systems.