Better Cotton joins PULSE initiative for cotton transparency in Pakistan

Better Cotton has joined forces with the Punjab government’s Punjab Urban Land Systems Enhancement (PULSE) initiative to improve transparency in cotton farming by using advanced geospatial technologies to validate farm-level data. This collaboration aims to streamline data collection and reduce the costs associated with manual data validation for cotton farms in Pakistan.

PULSE, known for its success in modernizing field boundaries demarcation across Punjab, will now extend its capabilities to support Better Cotton’s efforts. By providing accurate and verifiable data, the initiative will help ensure that farms meet the stringent criteria of Better Cotton’s Assurance Program, which includes sustainability performance and production process improvements.

Many of Pakistan’s cotton farmers are smallholders with less than two hectares of land, making data collection challenging without digital tools. The partnership will make it easier for these small farms to demonstrate compliance with Better Cotton’s Traceable Better Cotton program, which is vital for brands like H&M Group, Walmart, Target, and Gap, Inc., to trace and disclose the origin of their raw materials.

“This partnership will add a new layer of credibility to Better Cotton’s footprint and outreach data,” said Muhammad Qadeer, Field Digitalization Manager for Better Cotton. PULSE will not only validate seasonal cotton data through satellite and machine-learning models but also offer technical support and training on geospatial data capture to Better Cotton Pakistan.

Recent Posts

University of Copenhagen develops nanofibre patch for psoriasis treatment

Researchers have created an innovative nanofibre patch that aims to simplify and improve the treatment of psoriasis, a common skin…

2 days ago

Clothing 2.0, The Marena Group to revolutionize medical garments

Clothing 2.0 has teamed up with The Marena Group LLC, a leader in medical-grade compression garments to transform the recovery…

2 days ago

Polartec expands eco-friendly weather protection fabrics

Polartec has enhanced its Power Shield range, as it continues to replace petroleum-based materials with renewable alternatives while improving fabric…

2 days ago

Uncaged Innovations partners to launch leather alternative

Biomaterial company, Uncaged Innovations, has collaborated with ten independent fashion brands to launch Elevate, a new eco-friendly luxury leather alternative.

3 days ago

Rudolf enhances digital pigment printing

Rudolf introduced the Digital Pigment Printing Toolbox, a package of pre-treatment products to improve the quality and sustainability of pigment…

3 days ago

Aquafil Group unveils sustainable yarns

Aquafil Group, the innovator behind ECONYL regenerated nylon, has launched the ECONYL Bespoke Collection that mimic the aesthetics of natural…

3 days ago