Danish fashion retailer Bestseller has announced plans to significantly increase its investment in sustainable raw materials, such as organic cotton and recycled polyester, by 50% by 2025. This move is part of the company’s broader commitment to sustainability and reducing its environmental impact, as it focuses on more eco-friendly materials in its product lines.

Despite a 4% decline in revenue, which totaled $5.2 billion (DKK 35.6 billion) for the fiscal year ending in July 2024, Bestseller remains committed to decarbonization and sustainability. The company is enhancing collaboration across its supply chain to accelerate decarbonization efforts. Additionally, it aims to boost reuse and recycling initiatives to prolong the life cycles of its products, aligning with its sustainability goals.

In terms of financial performance, Bestseller reported an 8% increase in profit before tax, reaching $776 million (DKK 5.3 billion). The company’s profitability highlights its ability to remain resilient amid revenue declines, while it continues to prioritize sustainable practices and innovations to drive future growth.