Loading…
news

Bellroy debuts Innovera biomaterial in accessory line

YarnsandFibers News Bureau 2025-04-15 14:44:01 – Australia

Modern Meadow has partnered with Australian lifestyle brand Bellroy to introduce its innovative Innovera biomaterial, formerly known as Bio-Vera, into a new range of phone cases and accessories. Engineered from plant-based proteins, biopolymers, and post-consumer waste, Innovera offers a high-performance, leather-like alternative with more than 80% renewable carbon content.

Designed to seamlessly integrate into industry-standard manufacturing processes, Innovera is lightweight, highly durable—twice as strong as traditional leather—and available in various colors, textures, and finishes. The material replicates the look and feel of collagen found in leather, providing a premium yet animal-free solution.

“We create biomaterials that help companies like Bellroy bring high-quality, sustainable products to market,” said David Williamson, CEO of Modern Meadow. “Given its durability, Innovera is particularly well-suited for high-wear applications like accessories.”

As a certified B Corp, Bellroy is known for using sustainable materials sourced from recycled plastic bottles, industrial waste, and discarded fishing nets. “We believe Innovera helps mitigate important waste streams and exceeds traditional leathers in many tangible performance aspects,” said Bellroy co-founder Andy Fallshaw. “From improved durability to highly tunable aesthetic and tactile traits, we’re excited to bring this compelling material to customers worldwide.”

0 0 vote
Article Rating
0 Comments
Inline Feedbacks
View all comments

Market Intelligence

Ask for free sample Report


why us?
21 yrs

experience

Fortune 500

Customer Base

100%

dedicated team

55+

Countries Served Worldwide


newsletter

Register below to receive our newsletters with latest industry trends and news!

WeCreativez WhatsApp Support
Our support team is here to answer your questions via WhatsApp. Ask us anything!
? Hello