Mare d’Amare, representing the meeting point between the top buyers and the most qualified companies and is a specific exhibition that each year gathers more than 250 brands from the high-end and mid-high segment exhibiting their latest products.

According to organisers,”The theme features botanical printings in high definition, saturated snap-shots of flowers, fruits and leaves that “take us by the hand and lead us to a paradise of life.” Botanical Bliss is a tribute to the abundance of nature, to its magnificence, in a journey to discover it’s most inner and greeting traits.

Cut outs is all about new cuts, new inserts, and new silhouettes. The body appears to fit to new shapes if the fabric does not follow the patterns. Tears, graphic cuts, belt loops renew the bathing suits in a mathematical play. Be them plain or bold, they give energy and comfort. From the most classical, romantic spirits to the athletic ones.

Nomadic Attitude sets forth the journey as an introspection into new symbols of a classy semiotics composed of ancient languages mixed together to create a new and sophisticated nomadic style. From North African lands to the Middle East in a rebirth of the Old Salt Route that embraces remote cultures taking on board their innermost traits.

Escapalogy represents “everything that seems incomprehensible and impossible to tag”. Abstract art acts as a stargate towards the unknown, a secret passageway to discover graphic signs and symbols. Falsely unknown compositions that together unfold new languages.

A foremost trade fair for the Italian market of beachwear and swimwear, Mare d’Amare, which will take place from 14-16 July 2018 at the Fortezza da Basso in Florence, has stated it’s first preview of the four themes that will define the beachwear tendencies for summer 2019. Organisers report that, “It is a thorough and attentive analysis of styles, carried out by extracting the directions given by world-top trend forecasters and refined in details by sharing them with the brands of the sector.”