Bata India has unveiled its latest campaign, "Stronger Inside," introducing the new Power Energy Collection. Backed by global technology, this performance footwear range features the innovative Power XO Rise technology, offering the most responsive midsole yet, with a 25% increase in energy rebound.

Deepika Deepti, Head of Marketing at Bata India, emphasized the evolving role of sneakers in today's culture, stating, “Sneakers have transcended their functional roots to become an essential blend of style, comfort, and performance. Our Power Energy series embodies this evolution, delivering the best of all three elements." Alongside this launch, Bata India is also reintroducing the EasySlide collection, which allows users to effortlessly slip in and out of their shoes without using their hands, setting a new benchmark for convenience and style.

Bata India's extensive retail network includes over 2,150 stores across various formats, supplemented by thousands of multi-brand outlets and a strong omnichannel presence. The company sells nearly 50 million pairs of footwear annually, solidifying its position as a leader in the Indian market.