BAM DNA, a ground-breaking tool for environmental impact assessment and supply chain transparency, was recently introduced by British fashion brand BAM.

The retailer is now sharing its insights with customers in an effort to demonstrate its unwavering commitment to transparency. This gives customers the opportunity to observe firsthand the meticulous process that goes into the production of their clothes and BAM's efforts to reduce the negative effects that each item sold has on the environment.

BAM has enlisted the expertise of Green Story, a company that, through its Life Cycle Analysis, enables brands to enhance transparency, increase loyalty, and drive revenue. In order to accurately assess the impact of each stage in the production of their clothing, Green Story has been hired. Equipped with the latest technology, they fastidiously assess the results related with every crossroads, comparing BAM's practices with those of alternative fabric manufacturers. This enduring confidence in Green Story's appraisals is established upon their adherence to the regarded ISO 14044 norm, further building up the dependability of their outcomes.

BAM and Green Story examine the greenhouse gas emissions, energy efficiency, and blue water consumption that are intertwined in their supply chain, delving deeper into the complexities of their numerous endeavors. Besides, they fastidiously look at the natural impression of an extensive 1 kg product, starting from cultivation and initial fiber acquisition, winding through yarn creation, sewing, and winding around, at last coming full circle in coloring and getting done, as well as cutting and sewing.