Dubai headquartered children's retail store, Babyshop has announced the launch of Love Earth, Babyshop's organic eco-friendly in-house brand. The collection is closely aligned with Babyshop's brand motto of "Every child deserves the best start in life," but it goes a bit further by "giving every child a better world to get the best start in life."

Babyshop developed and built Love Earth, an in-house clothing brand for children aged 0 to 14, in collaboration with carefully chosen manufacturers that adhere to the highest sustainability standards. The whole Love Earth collection is made with minimal or zero impact on the environment, using materials and resources that are not just child-friendly, but also environmentally friendly.

Love Earth's dedication to the environment extends to the tiniest of details. Recycled polyester buttons and accessories are used. The Love Earth series features super-soft fabrics and sport-neutral color palettes. All materials are sourced from suppliers that are devoted and committed to environmental causes. Only eco-friendly production practices are used by this thoughtful brand, resulting in minimal waste and a low carbon footprint.

Furthermore, Love Earth employs materials that do not deplete the planet's finite wealth. The goal is to save the fragile eco-balance that the planet is practically teetering on from tipping over. As a result, Love Earth follows manufacturing methods that minimize the use of fuel, water, electricity, and other production consumables.

Love Earth's overarching principle in its products, processes, people, performance, and perfection quests is to make our world a happier place for us who use its products and those who will one day inherit them. Love Earth goods can be found in all Babyshop locations and online.