Materials science and digital identification expert Avery Dennison has launched a new platform designed to increase transparency across brand and manufacturing supply chains. Named Optica, this innovative platform combines advanced RFID smart labels and Avery Dennison’s atma.io connected product cloud to optimize operational control and data visibility.

With Optica, brands and manufacturers gain better insight into each stage of the supply chain, tracking the transformation of raw materials into finished products. The platform's robust digital identification system not only enhances resilience but also supports more informed decision-making, ensuring that each phase of production is transparent and traceable.

This latest addition from Avery Dennison leverages both hardware and software, positioning the Optica platform as a comprehensive solution for modern supply chain challenges. By facilitating data accessibility and control, the platform helps businesses achieve greater efficiency and accountability in their operations.