Avery Dennison is switching to a custom carbon footprinting tool developed in partnership with the Carbon Trust, to maintain its push for transparency and ongoing improvement in environmental impact assessment and reporting on its label products.

Materials science company Avery Dennison, said that the company is looking for more precise ways to quantify improvements within its processing and sourcing decisions as consumers and legislators demand more reliable information about product impacts. It continues that the Carbon Trust footprinting tool uses verified primary data from Avery Dennison's operations to more precisely calculate the impact of present and potential label goods.

Claudia Mariconda, global director of sustainability for Materials Group, said that as a company, they have monitored and assessed the sustainability of their products for the past ten years, and this is another important step forward in their goal of providing the most accurate information to their customers. By utilizing the Carbon Trust footprinting tool, they provide further transparency and provide clients with a more reliable assessment of the consequences of their label products.

The Carbon Trust footprinting tool aims to offer data on the global greenhouse gas and water footprint of an expanding range of label and packaging materials from Avery Dennison, including specific faces, liners, and adhesives. The GHG Protocol Product Standard, PAS2050, and ISO-14067 reporting and verification methodologies are all in line with the footprint reports.

The objective of The Carbon Trust, a global climate consultancy, is to hasten the transition to a decarbonized future. For more than 20 years, it has led the way in decarbonization for companies, governments, and organizations all around the world. The Carbon Trust supports organizations on their path to Net Zero by drawing on a global network of more than 300 specialists.

The atma.io linked product cloud, which is being utilized to alter supply chains through item-level traceability, circular business models, decarbonization, and sustainability, has also received spring 2023 updates from Avery Dennison.

The update includes new developments in artificial intelligence (AI), such as ChatGPT integration. This is the first of a number of generative AI applications on atma.io that will improve supply chain partner collaboration and communication.

The atma.io team is currently working on a number of additional capabilities, including natural language queries on the vast datasets atma.io manages, content creation for consumer facing experiences, and intelligent, individualized notifications, even though this is the first release of generative AI driven capabilities. To allow atma.io users to directly benefit from the ongoing developments in generative AI, these enhancements will be gradually released throughout the course of the year.