Union Textile Minister Smriti Irani suggesting linking Assam’s potential Eri silk with “peace” and Mahatma Gandhi in an attempt to market at international level.
According to Irani,these icons will be ideal for marketing and the idea can be of huge potential and the industries can find strength in it.
Irani’s suggestion is in line with Assam Industries Minister Chandra Mohan Patwary who said that Mahatma Gandhi was “amazed’ at the beautiful patterns by the Assam weavers.
“Gandhi wrote in praise that every Assamese woman is a born weaver and she weaves fairy tales in her clothes,”, he said.
Patwary said that Eri is known the world over as the non-violent and peace silk and has the same thermal insulation as that of wool, while muga is famous for its shining golden colour and high tensile strength,
Assam produces 2400 MT of Eri silk and 126 MT of Muga silk, constituting about 70 and 98 per cent respectively, of the country’s production every year.
Assam boasts of producing 48 percent of the total looms of the country which is about 11.11 lakh and directly and indirectly employing 25 lakh people.
Oysho, the sportswear and leisurewear brand, has collaborated with Fulgar to introduce a new eco-friendly activewear collection made with Q-Cycle…
Autoneum has developed E-Fiber flame shields for electric vehicles, which stand out for their high-temperature resistance, lightweight structure and durability.
McLaren has introduced a world-first innovation in supercar engineering, Automated Rapid Tape (ART) carbon fibre redefining performance while reducing waste.
Delius, a renowned textile manufacturer based in Bielefeld, Germany, is setting new benchmarks in sustainable contract fabrics with its EcoSafe…
Bank & Vogue, the parent company of Beyond Retro, is redefining sustainability in the fashion industry through groundbreaking upcycling projects.
Ravel, a recycling startup, has successfully closed its pre-seed funding round, marking a major milestone in its mission to revolutionize…
