Union Textile Minister Smriti Irani suggesting linking Assam’s potential Eri silk with “peace” and Mahatma Gandhi in an attempt to market at international level.
According to Irani,these icons will be ideal for marketing and the idea can be of huge potential and the industries can find strength in it.
Irani’s suggestion is in line with Assam Industries Minister Chandra Mohan Patwary who said that Mahatma Gandhi was “amazed’ at the beautiful patterns by the Assam weavers.
“Gandhi wrote in praise that every Assamese woman is a born weaver and she weaves fairy tales in her clothes,”, he said.
Patwary said that Eri is known the world over as the non-violent and peace silk and has the same thermal insulation as that of wool, while muga is famous for its shining golden colour and high tensile strength,
Assam produces 2400 MT of Eri silk and 126 MT of Muga silk, constituting about 70 and 98 per cent respectively, of the country’s production every year.
Assam boasts of producing 48 percent of the total looms of the country which is about 11.11 lakh and directly and indirectly employing 25 lakh people.
Modern Meadow proudly announced that Karmuel Young, founder of the Hong Kong-based menswear label, integrated the INNOVERA biomaterial into his…
XYXX has introduced its latest innovation in men’s innerwear, featuring Tencel-enhanced Tactel fabric that enables fabric to dry up to…
Dhana Inc. has partnered with Accelerating Circularity Inc. (ACP), a nonprofit organization focused on developing textile-to-textile recycling systems.
Circulose has entered a strategic partnership with Tangshan Sanyou Chemical Fiber, marking a major step toward the commercialization and scaling…
LebaTex has launched a new faux leather collection featuring over 100 unique colors and textures, including polyurethane, vinyl, and silicone…
Gabriela Hearst has introduced eco-friendly sneaker line, named "Ohio," made from 30% recycled materials, reflecting the brand’s commitment to sustainability.