Asda will sell secondhand clothes in its stores under George brand

Supermarket chain Asda will begin selling second-hand clothing in 50 of its UK shops in an effort to give garments a “new lease on life” and cut waste. The grocer claims that the line will breathe new life into secondhand clothes starting this month, with ten supermarkets already carrying it.

Customers will be able to purchase antique, retro, and second-hand label items that have been revived and saved from waste thanks to a collaboration with vintage fashion wholesaler Preloved Retail Wholesale.

Following a trial in Leeds last October, the set will be available in 50 locations. London, Bristol, Birmingham, Edinburgh, and Brighton are among the locations. This change is part of George for Good, the retailer’s pledge to reduce clothing waste.

Mel Wilson, who heads up sustainable sourcing at Asda, said that they understand that their clients and colleagues place a high value on sustainable fashion.

He adds that customers are excited about them inspiring others in the UK to learn about waste problems and how they can make fashion and textiles more circular, so they can truly reduce the number of clothing that ends up in landfills.

Preloved Vintage Kilo’s Steve Lynam, said that the collection would help mainstream sustainable fashion. They are very proud of their partnership with George at Asda. This collaboration will help bring Sustainable Fashion to the mainstream in a world where they are becoming more environmentally conscious, which is what they aspire for as a company in everything they do.

He adds that they will have a greater effect on climate change as more consumers buy into the circular economy and purchase Vintage & Retro. As a business, they’ve rescued over 800 tonnes of clothes from going to landfills, and that number is expected to rise exponentially as their relationship grows.

George has also recently revealed the introduction of its Take Back scheme, which allows shoppers to return discarded clothing to the shop. Customers who do so will get a 10% discount code for George.