ARKET becomes the first H&M Group brand to commercially market a SPINNOVA® product. The product is a delicate blend of 18% SPINNOVA® fiber and 82% more sustainably sourced cotton that is a recreation of ARKET’s iconic men’s overshirt in a classic light grey. ARKET’s modern overshirt is minimally decorated and cut with additional leeway to layer over shirts or knits as a versatile alternative to tailored jackets. The shirt is now available online and at select stores in limited quantities.
Janne Poranen, CEO and Co-Founder of Spinnova, said that Spinnova is on a quest to revolutionize the global textile industry’s raw material base by developing radically sustainable and high-performance textile materials. Seeing ARKET integrate SPINNOVA® in their trademark, timeless design makes them very pleased with this collaboration.
SPINNOVA® is textile fiber made of sustainably sourced wood, without harmful chemicals. It emits fewer CO2 emissions, consumes 99% less water, and contains no microplastics than conventional cotton production.
Pernilla Wohlfahrt, Managing Director at ARKET, said that finding new materials is crucial to them at ARKET, and they’re happy to include SPINNOVA® fiber in their carefully curated material range. They’re excited to supply consumers with this new product created with SPINNOVA®.
The first commercial-scale facility for Spinnova will be finished in Finland by the end of this year. Spinnova wants to develop its global production to one million tonnes of sustainable fiber yearly in the next 10-12 years, with the help of its investor and joint venture partner Suzano, offering global fashion companies and retailers a versatile and sustainable fiber at scale.
Indorama Ventures has teamed up with Suntory, Iwatani, and others to introduce the first commercial-scale bio-PET bottle, made from certified…
Milliken & Company has introduced Milliken Assure, first flame-resistant moisture barrier for firefighter turnout gear that is free from PFAS…
Paradise Textiles has collaborated with Kintra Fibers, a leader in bio-based fibers, to produce the first garment made from Kintra’s…
Swisstulle adopted JigMaster for its dyeing and finishing operations, especially for high-quality technical textiles used in fashion and automotive industries.
Birla Cellulose, a leader under the Aditya Birla Group, has announced a long-term partnership with Circ, a U.S.-based textile recycling…
CARBIOS has collaborated with leading brands Patagonia, PUMA, Salomon etc. to create a groundbreaking polyester garment made entirely from textile…