Asia Pacific Rayon (APR), a prominent global producer of viscose staple fibre, is presenting its viscose and lyocell products to potential customers at the SaigonTex 2025 trade fair. This initiative is part of APR’s larger effort to help grow a more environmentally responsible textile industry in Vietnam.

As the global demand for sustainable fabrics increases, APR sees a strong chance to grow its market reach and deepen its presence in Vietnam, which is a vital region for the company.

Sachin Malik, Head of Commercial at Asia Pacific Rayon, said, “We have received a great response to our viscose and Lyocell by Sateri. We believe that as more people become aware of these fibres, Vietnam has the potential to become a centre for sustainable textiles, and we’re proud to be part of this journey.”

Themed “Experience Lyocell, Feel the Difference,” APR’s booth has attracted a lot of attention at SaigonTex 2025. The company is displaying its latest innovations in APR viscose and Lyocell by Sateri, with a focus on ethical production and environmentally friendly fashion across various uses.

Amit Baid, Head of International Sales at APR and in charge of the Vietnamese market, said, “Vietnam is not just a key market for us in Southeast Asia but also globally. The contacts and knowledge we gained from SaigonTex 2025 are very helpful. We are committed to working closely with local companies and offering solutions tailored to the market’s needs.”