Applied Textiles launches ALTA Luxury for high-traffic projects

Applied Textiles has unveiled its revolutionary ALTA™ Luxury technology, designed to enhance the durability and performance of luxury fabrics in high-traffic residential and hospitality environments. This innovation preserves the aesthetic appeal of premium textiles while improving their resistance to wear, fire code compliance, and ease of cleaning, making them ideal for commercial and residential projects that demand both elegance and functionality.

ALTA Luxury extends the lifespan of delicate fabrics like velvets, chenilles, and natural fibers without altering their soft textures or rich designs. By utilizing an eco-friendly, water-based process, the technology allows designers to specify natural fibers, once considered too fragile for high-use environments, for a range of applications. Applied Lab, the company’s testing division, ensures that treated textiles meet fire resistance and wear standards.

This advancement opens new possibilities for designers, enabling the use of luxurious fabrics in bustling spaces such as hotel lobbies and upscale residential areas. With quick processing times and the ability to handle any order size, ALTA™ Luxury makes it easier for designers to incorporate premium textiles into their projects without compromising on durability.

Recent Posts

Ororo launches collection featuring heating technology

Ororo has introduced its inaugural workwear collection, an eight-piece line designed to offer unmatched warmth and durability for demanding environments.

1 day ago

Spinnova, ASK Scandinavia to launch eco-friendly handbag

Spinnova has partnered with premium brand ASK Scandinavia to release a sustainable work tote bag made from 30% wood-based SPINNOVA…

1 day ago

Rab, Grangers to introduce innovative Down treatment

Rab has announced a strategic partnership with aftercare expert Grangers to launch Grangers Down Defend, an advanced down treatment for…

4 days ago

Only Doubles organic cotton sourcing from African farmers

Only, the women’s fashion and denim brand owned by Bestseller, has significantly increased its sourcing of organic cotton from African…

4 days ago

Ence and ShareTex to chemically recycle waste textiles

Ence, in collaboration with Swedish start-up ShareTex, has successfully completed initial tests to chemically recycle discarded textiles into new fibers.

4 days ago

Lenzing collaborates on sustainable denim collection

Lenzing Group has partnered with ROICA by Asahi Kasei and Japanese company Kaihara Denim to create the SAISEI Collection, a…

5 days ago