Applied Textiles has unveiled its revolutionary ALTA™ Luxury technology, designed to enhance the durability and performance of luxury fabrics in high-traffic residential and hospitality environments. This innovation preserves the aesthetic appeal of premium textiles while improving their resistance to wear, fire code compliance, and ease of cleaning, making them ideal for commercial and residential projects that demand both elegance and functionality.

ALTA Luxury extends the lifespan of delicate fabrics like velvets, chenilles, and natural fibers without altering their soft textures or rich designs. By utilizing an eco-friendly, water-based process, the technology allows designers to specify natural fibers, once considered too fragile for high-use environments, for a range of applications. Applied Lab, the company's testing division, ensures that treated textiles meet fire resistance and wear standards.

This advancement opens new possibilities for designers, enabling the use of luxurious fabrics in bustling spaces such as hotel lobbies and upscale residential areas. With quick processing times and the ability to handle any order size, ALTA™ Luxury makes it easier for designers to incorporate premium textiles into their projects without compromising on durability.