Anthropologie announces the expansion of its collaboration with Cotton Incorporated’s Blue Jeans Go Green denim recycling program into a year-round initiative, allowing consumers to recycle their pre-worn denim at any of Anthropologie’s 200-plus U.S. retail locations.

Commencing on Monday, Anthropologie invites consumers to bring in all types of pre-worn denim garments, provided they are made of at least 90 percent cotton. This initiative marks a shift from previous short-term collection periods with Blue Jeans Go Green. Through this partnership, old denim will be recycled into insulating material for various applications, such as packing and building materials. Since 2006, Blue Jeans Go Green has recycled over 5.2 million pieces of denim.

Andrea Samber, director of consumer marketing, brand partnerships for Cotton Incorporated, expresses excitement about Anthropologie’s commitment to cotton circularity and the Blue Jeans Go Green program, aligning with Cotton’s values in protecting the planet.

Anthropologie's partnership with Blue Jeans Go Green supports its “A Greater Good” sustainability platform, emphasizing the retailer’s efforts to become more environmentally responsible and socially conscious. In addition to partnering with responsible brands and sourcing fabrics from mills adhering to the OEKO-Tex 100 standard, Anthropologie aims to divert 10 tons of denim by 2025 through conservation initiatives and collaborations with nonprofit partners, ensuring ethically sourced products.

Elizabeth Preis, Anthropologie Group’s global chief marketing officer, emphasizes the retailer’s commitment to sustainability and reducing environmental impact across its business operations, expressing confidence in growing Anthropologie’s denim circularity initiative with the support of its loyal community.