Allbirds, a San Francisco-based D2C apparel and footwear retailer, had to face a tough time in the second quarter of the year. The problems arose due to the changes in currency value and uncertain economic situation. However, they did better than expected in Q2 and worked on changing their operating strategy to grow further.

During the second quarter (Q2), Allbirds earned $70.5 million from sales, which was about 9.8% less than what they earned in the same period last year. However, this is a 3.8% increase compared to their sales in Q2 of the year before. But, in this time frame, they faced an overall loss of $28.9 million, with their adjusted earnings before taxes showing a loss of $18.3 million.

On a good note, Allbirds successfully decreased the number of products they had in storage by 24%. Their stock, valued at $92.8 million, was the lowest since the second quarter of 2021. Moreover, the company managed to bring in more money from their activities, with a positive cash flow of $0.8 million. This is a significant improvement compared to the negative cash flow of $24.1 million they had at the same time last year.

In this period, Allbirds launched their SuperLight collection. This collection features shoes with unique soles created from their lightweight, eco-friendly foam. This new collection reflects Allbirds' commitment to the environment and their focus on making creative and sustainable products.

Joe Zwillinger, the CEO, said that the company didn't do very well last year. He mentioned that they got distracted from their main products and paid too much attention to other things. This made them lose some of their regular customers. “We overemphasised products that extended beyond our core DNA,” Zwillinger acknowledged in an earning call with analysts earlier this year.