ADNAS appoints for market penetration in the fashion and luxury apparel markets

Dr James Hayward, President and CEO of Applied DNA Sciences commented that, “Steve Birkhold is one of the most respected names in fashion. His expertise will help us bridge the strategic connection between our leading-edge technology and the supply chains and associated claims of contemporary fashion. His knowledge of the global business environment within the fashion world, and his entrée in the most recognised C-suites, will accelerate our go-to-market timeline.”

Under the terms of the agreement, Mr Birkhold will spearhead the development of a new sales, marketing and go-to-market strategy for the company’s technology in the fashion and luxury apparel and accessory markets. Mr Birkhold will leverage his substantial industry contacts to facilitate the introduction of the company’s technology to the C-suite executives of well-known fashion and luxury apparel and accessory brands.

Mr Birkhold added that, “By understanding a fashion brand’s business challenges, Applied DNA is uniquely qualified to secure their claims of sustainability, relevance to the circular economy, ethical sourcing and the veracity of fiber content,” Also, “I am delighted to join their world-class team, and to offer contemporary brands the tools to improve global trade in fashion.”

Applied DNA Sciences, a leader in PCR-based DNA manufacturing for product authenticity and traceability solutions, appoints Stephen Birkhold to the company’s Strategic Advisory Board (SAB) and retention as a consultant to assist the company with market penetration in the fashion and luxury apparel and accessory markets.

Wayne Buchen, Vice President of Strategic Sales for Textiles at Applied DNA Sciences said that, “Steve’s expertise in fashion merchandising includes marketing, retail, wholesale, e-commerce and strategic positioning in a very competitive, fast-moving vertical that is a perfect fit for our technical platform. Together, we will help global brands to secure their position with forensic science.”Mr Birkhold is a 30-year veteran of the fashion industry and is the former CEO of several of the world’s most prominent apparel brands. He has a proven record of effective strategic management, leading globally recognised brands, and having served as the CEO of Bebe Stores, Lacoste, Diesel and Earl Jeans, along with a 10-year tenure at VF Corporation working with Lee Jeans and Nautica Jeans.

Recent Posts

Uncaged Innovations partners to launch leather alternative

Biomaterial company, Uncaged Innovations, has collaborated with ten independent fashion brands to launch Elevate, a new eco-friendly luxury leather alternative.

5 hours ago

Rudolf enhances digital pigment printing

Rudolf introduced the Digital Pigment Printing Toolbox, a package of pre-treatment products to improve the quality and sustainability of pigment…

5 hours ago

Aquafil Group unveils sustainable yarns

Aquafil Group, the innovator behind ECONYL regenerated nylon, has launched the ECONYL Bespoke Collection that mimic the aesthetics of natural…

5 hours ago

GTT and Golden Long John pioneer sustainable textile processes

Green Theme Technologies (GTT), has partnered with Golden Long John to advance environmentally conscious fabric dyeing and finishing processes.

1 day ago

KOLAB Collection launches NFC-tagged clothing line

KOLAB Collection, a leader in sustainable fashion, has revolutionized the industry by launching NFC-tagged clothing line as part of its…

1 day ago

Advance Denim, Lenzing, and Asahi Kasei launch sustainable stretch denim

Advance Denim, Lenzing’s, and Asahi Kasei have teamed up to launch the LoopTy Collection, a series that combines functionality, style,…

1 day ago