AAI x Parade
Ariela & Associates International (AAI) is getting bigger by adding an American intimate brand called Parade to its list. Parade will be part of AAI’s group of brands, which already includes famous names like Curvy Couture, Smart&Sexy, and Fruit of the Loom.
This deal makes Parade even stronger and helps it reach more customers in the US and other places. AAI knows a lot about this business, so it’s a good partnership. Parade is known for being inclusive, body positive, and caring about the environment. This matches well with AAI’s portfolio.
This collaboration shows that AAI is determined to strengthen its presence in the intimate apparel industry.
“We admire the extraordinary impact Parade has had in such a short time and are thrilled to bring a brand that shares our values of authenticity, inclusivity, and sustainability to the AAI portfolio,” said Ariela Esquenazi, CEO and president of AAI.
She also added, “Parade’s commitment to inclusive fast fashion which doesn’t compromise on its sustainable mission aligns seamlessly with our core principles and we believe that this union will allow us to create powerful synergies.”
Biomaterial company, Uncaged Innovations, has collaborated with ten independent fashion brands to launch Elevate, a new eco-friendly luxury leather alternative.
Rudolf introduced the Digital Pigment Printing Toolbox, a package of pre-treatment products to improve the quality and sustainability of pigment…
Aquafil Group, the innovator behind ECONYL regenerated nylon, has launched the ECONYL Bespoke Collection that mimic the aesthetics of natural…
Green Theme Technologies (GTT), has partnered with Golden Long John to advance environmentally conscious fabric dyeing and finishing processes.
KOLAB Collection, a leader in sustainable fashion, has revolutionized the industry by launching NFC-tagged clothing line as part of its…
Advance Denim, Lenzing’s, and Asahi Kasei have teamed up to launch the LoopTy Collection, a series that combines functionality, style,…