A new sustainable market space aims to connect consumers

Two sustainable experts, Green Story and Fashion news platform Fashion United have come together to launch their new sustainable fashion market space to help connect sustainable brands and buyers, by early September.

Green Story aims to help brands find their place in the market space by giving them access to a network of over 30,000 buyers to connect, share and collaborate with. The platform will provide a space to showcase upcoming collections, sharing brand stories and connecting with buyers all around the world.

Fashion United is to contribute to this collaboration by providing their expertise as a large and constantly growing digital fashion platform having a readership over 60,000 brands across 30 different countries. They are keen to start their partnership in the name of sustainability with all the relevant advice, information, and news.

Fashion United’s CEO stated that they are keen to help brands react quickly by bringing everything they require to their fingertips. He believes it will help them gain exposure to all things fashion, learn what other players are doing and optimize their offerings. He further added that they are moving towards a more sustainable, agile and collaborative future.

A survey that was conducted last year statistically proved that half of the consumers want to see a more sustainable fashion industry. One of the major findings of this survey was that consumers found it difficult to identify sustainable sellers. Despite many sellers becoming more sustainable the message was not reaching the masses and over 50% of the respondents stated that it was difficult to identify merchants committed to sustainable retailing. The new collaboration aims to seize this opportunity and help consumers and sellers find their sustainable platform.