Why
does a business need Market Intelligence?
Instilling Information Behavior and Values
- Integrity
- Formality
- Control
- Transparency
- Sharing
- Proactive-ness
Organizations need to empower decision-makers at every level with real-time
business intelligence-about in-store promotions, online sales results, market
shifts, competitors' gains, partners' supplies-so they can handle the curves
in the road ahead. Gaining the agility to evaluate complex trends, patterns,
and relationships quickly is a competitive advantage
The more relevant, useful intelligence you have at your fingertips about
your business, your customers, your partners, and your operations-the more
your organization can make better decisions and increase competitive advantage.
What is the Solution?
- Information Overload
- Integrity of Information
- Data Security
- Administrator driven
- Support for Decision Making
Organizations implement business intelligence solutions to help understand
their customers' buying patterns, identify sales and profit growth opportunities,
and improve overall decision-making.
These solutions enable decision makers to: - Minimize time spent
to collect relevant business information
- Automate the assimilation of information into personalized intelligence
- Provide analysis tools for making comparisons and making intelligent
decisions
- Close the loop from decision to action
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