Myntra | YnFx

Myntra adopts Lenzing EcoVero in 60% of its in-house brands

Myntra adopts Lenzing EcoVero in 60% of its in-house brands

Indian leading fashion e-commerce company, Myntra and leading global sustainable fibre brand Lenzing EcoVero, have collaborated for a year. This agreement has enabled Myntra's in-house fashion

Myntra adopts green and plastic-free packaging

Myntra adopts green and plastic-free packaging

Myntra, India's biggest fashion and lifestyle e-commerce firm has incorporated plastic-free packaging for the Big Fashion Festival, which runs from October 3 to 10, an attempt to reduce plastic

Myntra to source BCI certified cotton for its in-house brands

Myntra to source BCI certified cotton for its in-house brands

Indian fashion e-commerce platform, Myntra, has partnered with Better Cotton Initiative (BCI) and would use the global non-profit organization to source cotton for its in-house brands' clothes.

India's Flipkart & Myntra join Canopy initiatives to conserve forests

India's Flipkart & Myntra join Canopy initiatives to conserve forests

Indian e-commerce platform Flipkart and fashion retailer Myntra have partnered with environmental non-profit Canopy to conserve ancient and endangered forests through responsible procurement

Myntra opens a fashion store 'Roadster Go' which is loaded with some of the advanced technologies in fashion retail at the Mantri Mall

Head of Myntra FashionBrands Manohar Kamath, said that the store offers multiple breakthrough innovations in offline shopping experience through a special amalgamation of fashion and technology. The

RIL partners with Myntra to co-brand its special R|Elan denims collection

RIL partners with Myntra to co-brand its special R|Elan denims collection

Reliance Industries (RIL) partners with Myntra fastest growing fashion ecommerce player in the country to co-brand its exclusive denim collection "Mast and Harbour made from fabric using R|Elan

Myntra launches its own handloom brand Navibhu at Tech Threads 2017

Myntra launches its own handloom brand Navibhu at Tech Threads 2017

Myntra is India's leading platform for fashion brands and pioneer in m-commerce play having partnered with over 2,000 leading fashion and lifestyle brands in the country today launched its own

Myntra to promote handloom industry of India

Myntra to promote handloom industry of India

Myntra fashion e-tailer owned by Flipkart to promote the handloom industry have partnered with Textile Ministry to work directly with weavers. Myntra, along with some of its partner brands, will work

Virgio shifts gears from fast fashion to sustainability

Virgio, a fashion platform launched by former Myntra CEO Amar Nagaram, has stopped its operations after a year of its launch in 2022. This decision comes despite the company raising a significant