HeiQ Fresh Tech is a family of versatile odour-preventing and odour-absorbing textile technologies that are designed to continue to be effective even after prolonged use and frequent washings. This product family is comprised of technologies that either prevent odour from emerging, absorb odour from the surroundings, or take both into action.

Carlo Centonze, HeiQ CEO said that, “We are confident our HeiQ Fresh Tech solution will be a great addition to the Patagonia product line and will create the highest value possible for the consumer,” Also, “The Patagonia and HeiQ partnership is based on our shared vision that technology can perfect our every-day textile products.”

Matt Dwyer, Director of Material Innovation and Development at Patagonia said that, “While we were happy with our previous odour control solution, we were able to develop a better solution as part of our R&D Partnership with HeiQ. We are always looking to improve quality of our products, and HeiQ Fresh Tech will help us meet our consumers demands,” Also, “We are excited to continue to expand our partnership with HeiQ to develop sustainable textile finishes.”

The Swiss textile technology innovator HeiQ and sustainable outdoor clothing brand Patagonia expand their 2017 partnership to include HeiQ Fresh Tech odour control technology.

Recent consumer research shows that 72% of shoppers are interested in odour control technology in activewear, HeiQ reports. To expand on the Patagonia/HeiQ partnership, and as part of the R&D partnership launched in 2017, Patagonia will begin using HeiQ Fresh Tech odour control in its Fall 2019 collection.