Ludhiana-based Rudra Ecovation Ltd announced its participation in Heimtextil 2025, held in Frankfurt, Germany, from January 14th to 17th. The company showcased its groundbreaking range of upcycled fabrics, reaffirming its commitment to sustainability and textile innovation on the global stage. Rudra Ecovation operates as an integrated plastic recycling facility in India and has pioneered innovations in sustainable textiles.

In its statement, Rudra Ecovation highlighted the Anaura collection, a premium line of sustainable fabrics crafted from recycled PET bottles. The collection includes Anaura Home, designed for eco-friendly home furnishings, Anaura Athleisure, a high-performance, eco-conscious fabric tailored for active sportswear and Anaura Fashion which offers trendy, sustainable fabrics that blend style and responsibility for fashion applications.

By leveraging the global platform of Heimtextil, Rudra Ecovation aims to strengthen its presence in international markets and advance its export ambitions. These initiatives underscore the company's strategic focus on becoming a leader in sustainable manufacturing and textile solutions.