Dow has launched its first bio-circular product for the flooring industry, enhancing its ENGAGE™ REN Polyolefin Elastomers (POE) portfolio. This innovation will be used in carpet tile backing, offering dimensional stability and adhesion support for fibers.

This new product delivers the same high performance as the rest of the ENGAGE POE line while helping customers meet sustainability goals. The ENGAGE REN POEs utilize alternative feedstocks, such as used cooking oil and waste from biological origins, to create bio-circular products with a lower carbon impact. The resins are ISCC PLUS-certified under a mass balance approach, ensuring customers can track these sustainable materials through their supply chains.

Joanna Giovanoli, Senior Marketing Manager for Dow’s Packaging and Specialty Plastics division, stated, “This innovation marks a key step in expanding our circularity offerings. By providing bio-circular feedstock options that deliver high performance, we can help customers reduce their carbon footprints and reliance on fossil feedstocks.”

Bio-circular materials are central to Dow's lower-carbon plastics vision. The company’s ‘Transform the Waste’ initiative aims to commercialize 3 million metric tons of circular and renewable solutions by 2030, focusing on plastic waste and alternative feedstocks like bio-circular materials.

Rosalyn Kent, Associate TS&D Scientist at Dow, added, “We are committed to developing products that address sustainability and contribute to a circular economy. Exploring alternative feedstock options is vital to reducing the impact of production and advancing partnerships in bio-circular raw materials.”