Newless, a newly launched upcycling service, is redefining sustainable fashion by offering a 'bespoke' experience that transforms preloved garments into custom, fashion-forward pieces. The brand aims to make upcycling more accessible and appealing to a broader audience, thereby reducing the negative environmental impact of the fashion industry.

The company highlights that many unworn clothes languish in wardrobes, while consumers often struggle to transition from fast fashion to sustainable alternatives. Newless addresses this gap by providing an easy and creative way for fashion enthusiasts to embrace sustainability. By breathing new life into old garments, Newless offers a compelling gateway to sustainable fashion.

Founded by Anita Shannon, Newless employs emerging UK designers who specialize in reconstructing garments, transforming them from "outdated and undesirable" into pieces that their owners will love to wear again. "As we confront fashion’s environmental impact, the choice often seems to be between cheap, trendy fast fashion or expensive, simple sustainable clothing," said Shannon. "At Newless, we’re proving that upcycling can be fun, accessible, and affordable, offering a stylish, lower-impact alternative."

Newless has already conducted several successful pop-up events in collaboration with organizations and brands in London. Upcoming events, along with more details, are available on the Newless website and Instagram, inviting fashion lovers to join the movement towards a more sustainable wardrobe.