In a collaborative announcement, Juki America and Coloreel unveiled a partnership aimed at extending Coloreel's pioneering thread dyeing technology to the sewing industry. Coloreel stands out as the world's sole provider of on-demand thread dyeing, enabling Juki sewing machines to access millions of precise colors in real time.

Torbjörn Bäck, CEO of Coloreel, expressed excitement about the expansion from embroidery to sewing, considering it a strategic milestone for Coloreel as they introduce their technology to the wider sewing market. The partnership with Juki America allows them to leverage Juki's strong market presence and technical expertise.

Under the agreement, Juki's distributors will receive exclusive rights to market and sell Coloreel for sewing machines in North and South America. The first official installation of Coloreel paired with a Juki sewing machine will take place at FABRIC Incubator in Arizona, USA, a renowned fashion incubator and garment manufacturer supporting emerging designers.

Masanori Awasaki, President and CEO of Juki America, described the collaboration with Coloreel as a natural progression for Juki. He highlighted that combining Coloreel's thread dyeing with Juki's sewing solutions sets a new industry standard and unlocks new possibilities in stitch design and precise color matching for customers in the Americas.