Archroma, a leading provider of specialty chemicals with a focus on sustainability, is set to unveil a comprehensive array of denim solutions at the Bangladesh Denim Expo 2024, taking place at the International Convention Center (ICCB) in Dhaka on May 6 to 7, 2024. As the demand for denim garments continues to surge, coupled with consumers' growing preference for sustainable products, brands are increasingly challenged to deliver denim that is both fashionable and eco-friendly.

Umberto De Vita, Market Segment Director for Denim at Archroma Textile Effects, emphasized the significance of sustainability in the denim industry, noting the heightened environmental awareness among consumers. Archroma's commitment to revolutionizing industry standards enables denim manufacturers to adopt solutions with reduced environmental impact.

Through offerings like SUPER SYSTEMS+ for Denim, Archroma empowers brands and mills to make informed decisions, achieve sustainability goals, and satisfy consumer expectations, while also enhancing production efficiency and conserving resources.

At the expo, Archroma will showcase a range of eco-conscious solutions, including DENISOL® PURE INDIGO 30, DIRESUL® EVOLUTION BLACK, EARTHCOLORS®, as well as their latest SUPER SYSTEMS+ for Denim and the recently introduced DENIM HALO concepts.

These innovative offerings underscore Archroma's dedication to providing sustainable alternatives that enable denim manufacturers to produce standout products in the market while minimizing environmental impact.