Adidas has launched the TECHFIT CONTROL BRA, designed with RHEON LABS® technology, aiming to revolutionize breast support for women during physical activities. The sports bra incorporates RHEON™ reactive super polymer, which adjusts to provide optimal breast support during intense movements, enhancing running performance.

To investigate the impact of inadequate breast support during sports, Adidas and RHEON LABS® collaborated with Professor Joanna Wakefield-Scurr and her team at the University of Portsmouth. Their research revealed that insufficient breast support can lead to decreased running performance, as the body compensates for breast movement.

Olga Kravchenko, Head of Design at RHEON LABS®, emphasized the importance of addressing women's needs in sports apparel design, particularly in providing adequate support.

The collaboration between RHEON LABS® and adidas aims to offer high-tech support to minimize the energy expended due to breast movement during vigorous exercise, enabling women to move, jump, and run with confidence and optimize their performance.